Luxury Beauty Dupes Every Girl Is Raving About in 2025
Luxury Beauty Dupes Every Girl Is Raving About in 2025
If you’ve ever stood in front of your mirror holding a $50 foundation and wondering, “Is it really worth it?”, you’re not alone. In 2025, beauty lovers across the U.S. are leaning into affordable luxury, and the answer? Dupes.
The beauty community is obsessed with products that deliver that high-end glow without draining your wallet. And trust me, brands like e.l.f., Milani, and NYX are absolutely crushing it with formulations that feel anything but drugstore. So if you’re not ready to splurge at Sephora or Ulta, here are 5 dupes that are giving luxury brands a run for their money this year.
1. e.l.f. Halo Glow Liquid Filter vs. Charlotte Tilbury Flawless Filter
Let’s be real—everyone wants that flawless, glowy skin, and Charlotte Tilbury's Flawless Filter has long been the go-to. But spending $49 isn’t in everyone’s budget.
Enter e.l.f.’s Halo Glow Liquid Filter. For around $14, you’re getting that same lit-from-within glow. It’s buildable, lightweight, and honestly, some influencers are calling it better than the original.
If you're hunting for beauty deals, keep an eye on Ulta coupon codes—they often run e.l.f. Promotions, especially during their 21 Days of Beauty sale.
2. Milani Conceal + Perfect Foundation vs. NARS Natural Radiant Longwear Foundation
Love that radiant, full-coverage look from NARS? It's iconic. But Milani’s Conceal + Perfect 2-in-1 Foundation is quietly becoming the drugstore dupe of the decade.
With similar staying power, a flawless finish, and a $12 price tag, it’s no wonder TikTok beauty creators are saying goodbye to their $50 foundation. You can snag it at Walmart, Target, or online—and when paired with a Target manufacturer coupon, it’s practically a steal.
3. ColourPop Super Shock Blush vs. Rare Beauty Soft Pinch Liquid Blush
Rare Beauty, founded by Selena Gomez, has been dominating the blush game, but not everyone wants to spend $23 on a tiny tube. That’s where ColourPop’s Super Shock Blush comes in.
It’s creamy, long-lasting, and gives that same youthful, dewy flush for just $8. The best part? ColourPop often drops promo codes and bundles, making it even more affordable for beauty lovers on a budget.
4. Maybelline Lifter Gloss vs. Fenty Gloss Bomb
Fenty’s Gloss Bomb is famous for a reason—it’s hydrating, shiny, and universally flattering. But at $21, it can be a tough repeat purchase.
Maybelline’s Lifter Gloss, infused with hyaluronic acid, gives you nearly the same juicy, plumping effect for just $9. Shades like “Topaz” and “Moon” are being praised as near-identical dupes. Look out for BOGO deals at Walgreens or Ulta—especially with Sephora promo codes expiring fast.
5. NYX Epic Ink Liner vs. KVD Tattoo Liner
If you’re into bold wings and precision flicks, the KVD Tattoo Liner is a cult favorite. But beauty fans are obsessed with NYX’s Epic Ink Liner, calling it the “$10 miracle liner.”
It’s waterproof, pigmented, and stays sharp all day. Whether you’re rocking a cat-eye or a subtle lash line boost, this dupe gets it done—and it’s always available at big retailers like Amazon and CVS. Just remember to check for limited-time AliExpress discounts for even more beauty steals.
Why Affordable Dupes Are Winning in 2025
And it’s not just about price. These brands are formulating smarter, cleaner, and more effective products that can go toe-to-toe with luxury labels—sometimes even outperforming them.
Platforms like CouponzTime, RetailMeNot, and Slickdeals help savvy shoppers score even bigger savings, especially during seasonal beauty sales. Want to double your savings? Stack your coupons with store-wide sales or loyalty rewards at Ulta and Sephora.
Fresh Finds, Smart Spends
Beauty in 2025 isn’t about how much you spend—it’s about how smart you spend. And when your $9 gloss outshines a $25 one, that’s a win worth sharing.
So, whether you’re a budget babe or just love trying new products, don’t sleep on these dupes that deliver luxury without the price tag. Your wallet (and your makeup bag) will thank you.
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